Engineering Success for Transformational Results

Customer needs have changed. Marketing approaches must too.


There are dramatic changes in the way customers engage with company brands, and corresponding changes in how companies not only deliver products and services but create a favorable customer experience as well. This means companies must abandon old marketing techniques and embrace new models to lead in their respective markets.


The Barlow Group LLC is a consultancy focused on integrated marketing strategy. We view the world holistically and bring innovative ideas that help clients stand out with their stakeholders in today’s high-stakes marketing environment. We establish new standards, build powerful brands, and enhance the customer experience for improved lifetime value.

The Barlow Group LLC serves:

  • Life Sciences, B2C and B2B businesses 
  • Billion-dollar category leaders and challenger brands 
  • Start-ups and small companies poised for growth  

It's time to transform your marketing:


🗸 When getting it right the first time is critical

🗸 When market results are suboptimal

🗸 When it hasn't been done before

🗸 When doing more of the same won't cut it

🗸 When there is minimal differentiation

🗸 When a fresh perspective is needed

"Nancy led us through an intensive branding process that produced a powerful breakthrough in our company's messaging. Her guidance truly transformed how we share our work with others. Nancy helped us craft fresh, unique, exciting, and authentic language that really resonates with potential customers." 

- Kirsten Richert, Innovation Catalyst at Richert Innovation Consulting