We help you set new standards no matter your goal.

Develop the Category


  • Understand current beliefs
  • Reveal or create the need
  • Identify and remove barriers

Build the Brand


  • Create value proposition
  • Leverage behavioral drivers
  • Educate/train stakeholders
  • Generate credibility

Enhance Customer Experience


  • Engage customers in new ways
  • Deepen relationships
  • Improve lifetime value
  • Distinguish services/programs

Strategic Service Offerings


Brand Strategy

  • Launch strategy
  • Market development 
  • Value proposition development
  • Insight synthesis
  • Targeting strategies and segmentation


Strategic Planning

  • Launch planning
  • Annual multidisciplinary planning
  • Customer experience
  • Engagement strategy
  • CRM strategy
  • Competitive differentiation
  • Agency integration
  • Global alignment

Find out more


“Nancy provided significant strategic recommendations and considerable insights to our company, where she coached our agency on development of a new service offering. Nancy created a vision for corporate growth and delivered actionable recommendations for scalable revenue generation opportunities. Nancy exceeded our expectations, and I would recommend her to partners and clients." 

- Michael Platt, President, MedVal Scientific Information Services