Integrated marketing strategist who engineers transformational results for pharmaceutical, medical device, healthcare, business-to-business (B2B), and consumer companies.
Nancy brings well-rounded experience to the table, having worked in many product and service industries including healthcare, over-the-counter (OTC) drugs, food and nutrition, beauty, and several B2B categories. She is equally adept at growing small businesses and billion-dollar brands.
Nancy has generated transformational results for brands across the product lifecycle, from market development to loss-of-exclusivity, including 25 launches. She has created new categories and standards of care, overtaken leadership as a challenger brand, protected category domination, and increased lifetime value. She has pioneered new ways of engaging stakeholders to refresh interest and advocacy. The common thread is her ability to expertly develop and communicate a brand’s core value proposition and enhance the customer experience.
Nancy has repeatedly demonstrated that strategic thinking is more relevant than prior experience. She has built companies, brands, and teams on this basis and is skilled at making her clients’ visions a reality.
"Nancy is a very savvy and intelligent business woman. I have had the pleasure of serving on panels with her to provide coaching to entrepreneurs on their marketing strategies. Nancy’s comments and questions were always insightful, helped the entrepreneur to enhance their strategy, and think about how they market to their customers differently. I was very impressed with the feedback that Nancy provided that I invited her to serve on the panel to provide feedback for the Entrepreneurship Pioneers Initiative (EPI) Growth Plan Presentations. Nancy is very knowledgeable and adds value to any conversation."
- Jasmine Cordiero, Managing Director at Rutgers Business School,
The Center for Urban Entrepreneurship & Economic Development